EDUKRAINE
Adobe Illustrator, InDesign & Photoshop
EDUKRAINE is an online education platform providing free learning resources to those displaced by the war in Ukraine. The visual identity reflects resilience and cultural pride through the use of traditional Ukrainian vyshyvanka embroidery patterns, symbolizing unity, strength, and continuity. These motifs are paired with a modern, accessible interface to create an experience that feels both comforting and empowering. The color palette draws from Ukrainian earth tones and vibrant reds, evoking hope and a connection to home. These elements reinforce EDUKRAINE’s mission to provide stability and opportunity through education.
"Dedicated to your education."
Color Pairing Options:
This graphic showcases the EDUKRAINE wordmark applied across the full color palette. By pairing the logo with contrasting backgrounds, the system highlights legibility, balance, and adaptability across both bold and neutral tones.
Color Palette:
Each color is intentionally paired with symbolic iconography and precise HEX, RGB, and Pantone values to ensure consistency across digital and print applications. Together, the palette reflects resilience, unity, and thoughtful design cohesion.
The carousel presents my branding guide, walking through the key decisions behind the visual identity. It highlights the color palette, typography, and design rationale while showcasing mockups across different applications. Together, these pages offer a comprehensive look at how the brand comes together in practice.
"Education without boarders."
Brand Pattern 1:
Brand Pattern 2:
This image shows the complete set of twelve postcards presented together as a unified collection. While each postcard highlights a different location, similar color palettes and visual tones are used throughout to create cohesion across the series. When viewed together, the shared color schemes help the individual designs feel connected, reinforcing the project as a single, larger visual system.
Locations Featured On Postcards Below:
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High Country Lanes
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The Mustard Seed Market
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High Gravity Adventure
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Grandfather Vineyard
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Appalachian State University
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Venture Chocolate and Wine
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Watauga Farmers Market
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The Horton Hotel
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Appalachian Mountain Brewery
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Mystery Hill
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Tweetsie Railroad
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Arborcrest Gardens
Click the image on the right to view full size!
